Popular Satire Publication “The Onion” Undergoes Name Change
- 7 months ago
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This afternoon, in a surprising move, Chad Nackers, Editor in Chief of the popular satire publication The Onion announced that the company will be changing it’s name to The Carrot. This will be the third largest update in the company’s history: the first came in 2013 when they switched over entirely to online publishing. The second came in 2015 with a website overhaul. And now this. Nackers cites declining web traffic as the leading reason behind the change. In an online environment so infested with “fake news,” a corner of the market that the former Onion used to have a monopoly on, a major rebranding might be just what the company needs to stay ahead of the competition.
“We’ve felt for a long time like the idea of an Onion doesn’t represent our content anymore. Onions are complex vegetables with many layers. While this may have been analogous to our brand of humor in years past, we feel that the more straight-forward image of a carrot is more representative of who we are as a company now. Over the course of the past two years, we have poured hundreds of hours of creative energy into reimagining our company and its future, focusing more on coming up with snappy click-bait titles rather than the actual substance of the article itself. We find that the headline is usually enough to get the point across, and our metrics indicate that only about 4% of our audience ever even clicks through to the source.”
The Onion was founded in 1988 by Tim Keck and Christopher Johnson, and was first published as a physical publication before making its online debut in 1996. The Onion also operates other popular satire segments such as The A.V. Club and ClickHole.
The name change will reportedly be in full effect by the end of 2018.
by Candice Thomas